TagMan secures PE funding to support growth

By Jonathan Roberts

Jonathan Roberts led the Warners Corporate team on the first-round of an external private equity funding, in the amount of c. $1.3 million for TagMan Limited. The investment came from various Cambridge Angels and the London Business School E100 group.

TagMan Ltd (formerly Levexis Limited) has enjoyed rapid growth since its incorporation in 2004. The company provides advanced digital marketing technology, its lead product “TagMan” provides an independent tag management solution that enables agencies and advertisers to manage online marketing campaigns. A single TagMan “tag” is installed on an advertiser’s page. This tag then tracks and manages all other tags and pixels on that page.

TagMan’s client list includes Thomas Cook, TBG London, Virgin Atlantic and Boden.

Jonathan commented: “We have acted for TagMan Limited for a number of years and have assisted the company since its incorporation in 2004 in relation to a variety of legal issues including a number of smaller rounds of equity funding. We were pleased to assist the company on this transaction and wish them every success in the next stage of their growth.”

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